Shinjuku Station
A restaurant rooted in its culture needed to reconnect with its image online.
Shinjuku Station has been around for 10 years. It has made a name for itself based off of its delicious food and traditional concept. No avocado, no cream cheese. The owners wanted the restaurant to be a representation of what a traditional izakaya would like in Japan.
Over the past ten years and the course of the pandemic, the restaurant’s online presence was not an accurate representation of the deliciousness that was being served in their little location off of Magnolia Street.
The first step was to bring great photography to match the level of sophistication and intricacies that was being served on their plates. Let’s move away from the memes and foodie photography on their social media feed.
This shift alone ended up resulting in an increase of social media engagement by 20% over the course of the months and an increase in online reservations.
